Dear <%= IIf ( StrIsEmpty(ATT("FirstName")), "Friend", ATT("FirstName") ) %>,
My name is Dr. Carolyn Runowicz, President of the American Cancer Society. And I'm sending you this email today to remind you of a special opportunity that I know you won't want to miss.
By now you should have received a very important letter in the mail from us that showed you how your help right now will actually count twice as much as usual in the battle to beat cancer.
Neutrogena®, a leading skin care manufacturer, has generously created a special Matching Grant Challenge to help fight cancer. This means every dollar you give now could be matched -- dollar for dollar -- up to a total of $100,000.
Simply put, when you give today, your donation could double in impact and work twice as hard to help find a cure and to help people fight cancer! But we need your gift by May 25, 2006 to help us achieve the Neutrogena Challenge Grant.
I urge you to take a moment to read this letter, and then give as much as you can to support our research,
education, advocacy, and patient services programs.
Thank you so much for
caring as you do.
Sincerely,

Carolyn D. Runowicz, MD
President, American Cancer Society, Inc.
P.S. Here’s
an even faster way to double your gift... Give Online
now.